Nowadays, borders no longer pose a barrier and ever more people gladly use the opportunity of travelling to another country literally in a matter of hours. But are they also fond of wasting their time on exchanging currency and losing money because of unfavorable cross rates?!
Plastic Card offers your customers a modern, exceptionally convenient and cost-effective solution: the MultiAccount Card, representing a bank product offering servicing of several currency accounts.
The MultiAccount Card is a tool allowing to associate a card with multiple accounts and manage transactions at the service consumption points.
While using the MultiAccount Card, during the authentication process (via a self-service terminal or an ATM) your customer has the opportunity to independently select both the currency for debiting of funds and the account – whether a deposit or a current one.
Key feature of this card is the most exact reproduction of the desired shades. Printing with solid paints most accurately rendering the desired colour shades and ensuring a much wider colour range than the standard CMYC colour model.
As the basis for illustration a work by A.Warhol was selected, who had made active use of screen print technique for author replication of his own works.
When plane and line gain motion and dimensions: colours of the mounting are used in the card design to emphasize the image graphics.
According to K.Malevich, whose work became the basis of this card graphic design, the plane and colour in action embody the supreme (Lat. - supremus) stage of the painting art development, which “breaks it free” from the real world.
One of the most salient characteristics of this card design is use of fluorescent paints. The bright and luminous effects perfectly highlight the image being graphic transcription of the work by artists M.Prymachenko who successfully applied fluorescent paints in a number of her works.
Printing on different layers of plastic as well as use of metallic layers provide for the image multidimensionality illusion rendering design of this card a kind of 3D-effect.
The dimension effect is emphasized by use of sculptural work as an illustration. An important aspect is application of the gold leafy technique reproducing the sculpture by the card’s metallic layer.