Since 2009, the Ukrainian Plastic Card Entreprise Ltd is a member of a small group of companies in the world, certified by the international payment system VISA International for the production of EMV chip cards utilizing its own software.
By releasing EMV-cards with the Pectoral® chip-module in Ukraine, Plastic Card Ltd has provided domestic banks with significant market benefits:
Today, banking institutions are able to complete produce necessary arrangements for the issuance of VISA EMV smart cards directly in Ukraine, in close cooperation with the manufacturer - on a confidential basis and avoiding linguistic and technical communications problems. It reduces the new product release time and eliminates various implementation difficulties. In particular, it minimizes the developer's reaction time to the customer requirements, simplifies control over the execution of the operational tasks. The bank can order the circulation of smart cards of any quantity, thus ensuring the necessary market flexibility. At the same time, Ukrainian banks no longer have to be in the unpleasant situation of the "425th customer" in line, as it happens when ordering cards from a far away foreign manufacturer. The advantageous price offers is another important aspect.
New business opportunities include a development of the bank cooperation with key clients by enabling them to "layer" additional services to the mass payment system like discount and loyalty programs, prepaid services, subsidies accounting, benefits, etc.
The development of smart cards in Ukraine provides new possibilities for already implemented projects such as digital signature, social card, co-branded discount programs, etc. Banks also obtained the opportunity to quickly personalize cards for daily needs as well as for company's personalization office bulk orders.
The development of this product corresponds to the official bank instructions issued by the VISA International system regarding EMV-cards implementation, which provides:
The unique advantage of the Pectoral chip module for VISA International EMV-cards in Ukraine is a possibility of electronic digital signature usage developed according to the Ukrainian legislation (GSTU 4145-2002) for the "client-bank" system, as well as for electronic workflow.
The Plastic Card company based the Pectoral chip module development on the market demand for such unique product. It corresponds to the world standards but produced locally, and sensitive to local market needs. Indeed, just as the famous pectoral reflected the whole diverse world of the ancient Scythians life, the Pectoral chip module carries a new quality and new value of payment cards today reflecting all facets of a modern man financial world!
Key feature of this card is the most exact reproduction of the desired shades. Printing with solid paints most accurately rendering the desired colour shades and ensuring a much wider colour range than the standard CMYC colour model.
As the basis for illustration a work by A.Warhol was selected, who had made active use of screen print technique for author replication of his own works.
When plane and line gain motion and dimensions: colours of the mounting are used in the card design to emphasize the image graphics.
According to K.Malevich, whose work became the basis of this card graphic design, the plane and colour in action embody the supreme (Lat. - supremus) stage of the painting art development, which “breaks it free” from the real world.
One of the most salient characteristics of this card design is use of fluorescent paints. The bright and luminous effects perfectly highlight the image being graphic transcription of the work by artists M.Prymachenko who successfully applied fluorescent paints in a number of her works.
Printing on different layers of plastic as well as use of metallic layers provide for the image multidimensionality illusion rendering design of this card a kind of 3D-effect.
The dimension effect is emphasized by use of sculptural work as an illustration. An important aspect is application of the gold leafy technique reproducing the sculpture by the card’s metallic layer.